The day has finally arrived: Instagram like counts will be disappearing in the US.
Users around the world have been a part of Instagram’s experiment involving hiding like counts from posts. Now it’s the US’ turn. As early as this week your number of likes may be hidden from view of the general public. You’ll still be able to see how many likes your post has generated, but the number will no longer be visible to others.
You Could See a Drop in Likes
But what does this mean for your business? You could see a drop in likes on your posts when testing goes live in the US.
Influencers across the world saw their number of likes drop during the Instagram test, according to a study by HypeAuditor. In all the countries surveyed, likes fell from 3 percent to 15 percent for influencers with 5,000 to 20,000 followers. This could be caused by audiences that tend to like posts that have already proven to be popular.
It May be Harder to Get on the Explore Page
The Explore page is the holy grail of Instagram where users find appealing content that Instagram has compiled based on the user’s previous likes and interactions with other posts. It’s a great boost to any business when their content appears on the Explore page, but with the possibility of likes reducing, does this mean it will be even harder? Thankfully, there are other ways to boost engagement besides focusing on likes.
Focus on Other Engagement Metrics
Now that you might see a drop in likes, it’s time to focus on the other engagement metrics. That means you want to be creating relevant content that is targeted specifically to your audience. Expand your strategy to include interacting with your audience: asking questions in captions and responding to comments.
You might not have time to interact with your audience daily, but that’s where a social media manager can help. Social media managers are specialists who can craft content that will elicit comments and then have the time and ability to respond to each individual comment to encourage more interaction.
Escalate Your Hashtag Game
Instagram allows up to 30 hashtags in every post. While it might seem like you should be taking advantage of all 30, the opposite is true. The more hashtags you add to your post, the spammier it will begin to look, even to Instagram itself. The sweet spot? Find three to five quality hashtags that are relevant to your content.
Need help tracking down those incredibly specialized hashtags that will get your content to the right audience? TAG Creative Marketing can help. We’re constantly learning and adapting along with the ever-changing Instagram algorithm.
Contact us today for a FREE social media audit!